MGT 300 CHAPTER 1

               Business Driven Technology

LEARNING OUTCOMES

• Compare management information systems (MIS) and Information technology (IT)
• Describe the relationships among people , information technology, and information
• Identify four different departments in a typical business and explain how technology helps them to work together
• Compare the four different types of organizational information cultures and decide which culture applies to your school 

Information Technology's Role in Business 
Information Technology is everywhere in business

Information Technology's impact on Business Operations

Business Functions Receiving the Greatest Benefits from Information Technology

Customer Service             70%
Finance                             51%
Sales and Marketing         42%
IT Operations                    39%
Operations Management   3%
HR                                     17%
Security                             17%

Information Technology Project Goals

Reduce Costs/Improve Productivity           81%
Improve  Customer Satisfaction/Loyalty    71%
Create Competitive Advantage                   66%
Generate Growth                                         54%
Streamline Supply Chain                            37%
Global Expansion                                       16%

Information Technology Basics

• Information technology (IT) - a field concerned with the use of technology in managing and processing information
• Information technology is an important enabler of business success and innovation 
• Management information systems (MIS) - a general name for the business function academic discipline covering the application of people, technologies, and procedures to solve business problems
• MIS is a business function, similar to Accounting, Finance, Operations, and Human Resources
• When beginning to learn about information technology it is important to understand                   - Data, information, and business intelligence IT resources                                                           - IT cultures

Information

• Data - raw facts that describe the characteristic of an event
• Information - data converted into a meaningful and useful context
• Business intelligence - applications and technologies that are used to support decision-making efforts

IT Resources

• People use
• Information technology to work with
• Information

IT Cultures

• Organizational information cultures include:
• Information-Functional Culture - Employees use information as a means of exercising influence or power over others. For example, a manager in sales refuses to share information with marketing. This causes marketing to need the sales manager's input each time a new sales manager's input each time a new sales strategy is developed.
• Information-Sharing Culture - Employees across departments trust each other to use information (especially about problems and failures) to improve performance.
• Information-Inquiring Culture - Employees across departments search for information to better understand the future and align themselves with current trends and new directions.
• Information-Discovery Culture - Employees across departments are open to new insights about crisis and radical changes and seek ways to create competitive advantages.

                                                           

                                                               THANK YOU